For years, Netflix has been an ad-free paradise. No matter how much you streamed, ads were never around the corner. Since then, Netflix and the streaming industry it sparked have changed: crack down on users who share accounts, we knew Netflix was interested in implementing ads on the platform. Well, this advertising plan is almost here, and you should think about subscribing to it.
What’s up with Netflix”Basic wwith announcements » to plan?
Netflix officially announced details of its new advertising tier in a Thursday press release. The plan launches Wednesday, Nov. 3 at 9 a.m. PT and costs $6.99 per month. With this reduced cost, you get access to “a wide variety of quality TV shows and movies”, at 720p resolution. That’s an advantage over Netflix’s current Basic subscription, which limits video resolution to 480p. However, once Basic with Ads rolls out, Basic will also see an upgrade to 720p at no additional cost.
Due to licensing restrictions, there are a “limited number” of movies and shows that will not be available with Basic with Ads. Netflix does not currently have a list of this content, but since the issue arisess of licensing, it is likely that most if not all Netflix content will be included with this subscription. Plus, Netflix says they’re working on it, so hopefully some of those missing titles find their way back.
A big drawback of the plan is the inability to download content. If you are someone who often relies on Netflix downloads to help you through a theft or to combat a poor internet connection, Basic with Ads probably isn’t the plan for you.
Netflix Ads May Not Be So Bad
Now for the elephant in the room: ads. Netflix says the ads will take four to five minutes per hour of content. They will appear both before and during shows and movies, which could pose a potential pacing issue. None of Netflix’s own content was ever produced with ads in mind, so throwing 15- 30-second commercials between scenes could get messy. It’s unclear how strategic these ad breaks will be, if at all. You might find them running to clear transitions in the show, or halfway through an emotional monologue. We won’t know until Netflix rolls out the new plan.
Comparison of all Netflix plans
Netflix plans are Dear these days: Basic costs $9.99 per month, Standard $15.49 per month, and Premium $19.99 per month. Of course, the latter is necessary if, like me, you require your content to stream in 4K. But that’s a lot of money to spend if you don’t hold video resolution in such high regard.
If you do most of your Netflix viewing on a phone or tablet, you probably won’t notice a drop in quality at 720p. In reality, Netflix doesn’t even support 4K content on many of these devices. Sure, Standard will let you up your resolution to 1080p, but is it worth the extra $8.50 a month? This is a minor difference, especially on these small devices. On a 4K TV, of course, 720p is going to show its lack of resolution, so that’s something to weigh up.
The next hurdle is the number of streaming devices at once. Premium offers four simultaneous streams at a time, while Standard offers two. However, Basic and Basic with Ads only allow one device to stream Netflix at a time. If you share your account with other people, that’s another dealbreaker.
But here’s the thing: if you know only one device will be streaming Netflix at any given time, you don’t care as much about the “best” video quality possible, and you can take commercial breaks as a chance to get a top-up. on your snacks, Basic with Ads isn’t a bad deal. For $6.99, Netflix has positioned the plan competitively among major streaming services: It’s two dollars cheaper than HBO Max with commercialsa dollar cheaper than Hulu’s Advertising Planand only two dollars more than AppleTV+ and Peacock Premium.
As things stand, ads seem to be the way of the future for streaming services. Hulu has had an ad option for years, and now so do most platforms. Even Apple is in talks add ads to TV+ by next year. These plans are here to stay, and I think they have their place. You can catch the latest Netflix shows for a lot less than ever, even if it takes you four to five extra minutes per hour compared to ad-free plans. Moreover, it is the cheapest way to “churn” your Netflix subscription: If Netflix has a show you’re interested in, you can spend $7 a month to watch it and then cancel.
Of course, if you miss the ads, you can always upgrade to Basic next month for the extra $3.00. If you need an extra screen, you could spend an extra $5.50 to upgrade to Standard. And, if you miss 4K, the $20 Premium plan is still there for you.