In a growing exodus of senior management from Twitter, officials including its advertising and marketing executives have left the company in recent days, according to statements and a person with direct knowledge of the matter.
The departures come after billionaire Elon Musk bought the company for $44 billion last week, followed by the sacking of CEO Parag Agrawal, chief financial officer Ned Segal and chief legal and policy officer Vijaya Gadde, Reuters reported. , citing sources.
Sarah Personette, who served as chief account officer and chief advertising officer, tweeted on Tuesday that she quit last week, adding to advertisers’ uncertainty about how the social media company will change under Musk.
Director of Human Resources and Diversity Dalana Brand announced in a LinkedIn post on Tuesday that she also resigned last week. Chief Technology Officer Nick Caldwell confirmed his departure on Twitter, changing his profile bio to “former director of Twitter” by Monday evening.
Marketing chief Leslie Berland, Twitter product chief Jay Sullivan and its vice president of global sales Jean-Philippe Maheu have also quit, a person with knowledge of the matter told Reuters. It was not immediately clear whether they had resigned or been asked to leave.
Berland tweeted a blue heart but did not elaborate.
Caldwell declined to comment further. The other five did not respond to requests for comment.
Several employees who spoke to Reuters said they continued to receive little communication about the company’s future. An all-staff meeting that was scheduled for Wednesday has been canceled, following Twitter’s cancellation of a check-in call last week.
Musk’s team is meeting with advertisers this week in New York, as the company’s increasingly finicky clients sound the alarm about the possibility of harmful content appearing alongside their ads.
Hateful content has exploded since Musk made the deal. Usage of the word has increased nearly 500% on Twitter, said the Network Contagion Research Institute, which identifies “cyber-social threats”.
A coalition of more than 40 advocacy organizations, including the NAACP and Free Press, sent an open letter to Twitter’s top 20 advertisers on Tuesday, asking them to remove their ads if Musk removes content moderation on the platform.
Mediabrands, a unit of advertising holding company IPG, has advised its clients to pause advertising on Twitter for the next week until the company releases more details about its plans to protect trust and safety on the platform, according to a source familiar with the matter.
IPG works with major advertisers like Coca-Cola.
Musk tried to reassure advertisers. “Twitter’s commitment to brand safety remains unchanged,” he tweeted on Monday.
He previously said he would overturn the Twitter ban of former President Donald Trump, who was expelled over fears he could incite further violence after the riot in the US Capitol last year.
(Except for the title, this story has not been edited by NDTV staff and is published from a syndicated feed.)
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